DOLE INTRODUCES FRUITOCRACY^®— SQUEEZABLE FRUIT POUCHES IN TWO SIZES TO MEET MEAL PLAN NEEDS

Westlake Village, CA (April 2016) — New DOLE^® Fruitocracy^® is a great way to squeeze more fruit into school meal plans. Delivering natural squeezable fruit in easy-serve pouches, DOLE Fruitocracy appeals to all ages. Each 4.8 oz eye-catching, user-friendly pouch provides a ½ cup serving of fruit for USDA Child Nutrition Programs. Each 3.2 oz. DOLE Fruitocracy supplies ¼ cup of fruit and meets Smart Snacks in School requirements. Tasty fruit, vibrant packaging, and messaging appeal to youthful consumers, giving them a fruit snack with options that fit individual preferences.

Foodservice directors, healthcare professionals, and parents will like the value-added benefits of DOLE Fruitocracy. Made from natural fruit, DOLE Fruitocracy is gluten-free, and contains no refined sugar, no high-fructose corn syrup, no genetically modified (or engineered) ingredients, and no artificial flavors. The bright, attractive BPA-fee packaging calls out the flavors with colorful fruit icons: Apple, Apple Banana, and Apple Pineapple in 4.8 oz pouches; and Apple Strawberry, Apple, and Apple Mixed Berry in 3.2 oz pouches.

As a convenient, grab-and-go snack for kids, ‘tweens and teens or an easy, healthy fruit snack for adults, DOLE Fruitocracy is ready to enjoy: no refrigeration, no mess, no prep, no utensils needed.

For more information about 4.8 oz. and 3.2 oz. DOLE Fruitocracy squeezable fruit pouches, visit www.dolefoodservice.com. To contact a Dole representative about DOLE Foodservice Products, call 800-723-9868.

About Dole Packaged Foods

Dole Packaged Foods, LLC is a world leader in growing, sourcing, distributing and marketing fruit and healthy snacks. Dole sells a full-line of packaged ambient fruit, frozen fruit, dried fruit, and juices. The company focuses on four pillars of sustainability in all of its operations: water management, carbon footprint, soil conservation and packaging. For more information please visit www.dolefoodservice.com or www.doleintlcsr.com