The current COVID-19 hygiene and safety regulations require a one-time extension of ProWein, International Trade fair for Wines & Spirits,  by two to five days – specifically from Friday, March 19 to Tuesday, March 23, 2021 (at the fairgrounds in Düsseldorf, Germany). This extended running time guarantees compliance with one of the key safety requirements and allows the exhibitor and visitor volume to be managed responsibly. A maximum of 10,000 visitors per day will have access to ProWein next year.

“With CARAVAN SALON, the leading international caravanning trade fair held in early September, we have proven just how important and at the same time successful trade fairs are even in Coronavirus times. It was the first trade fair held in Germany after the lockdown  proving an important step towards normality in business life. We can fully apply the know-how gained from this event at ProWein for the benefit of the international wine and spirits industry -– in the interest of our customers, exhibitors and visitors. Even under the new circumstances very good economic results can be achieved, “ said Erhard Wienkamp, Managing Director Operative Trade Fair Business at Messe Düsseldorf.

PROTaction Campaign: Tailor-Made Hygiene Concept

With the motto PROTaction, Messe Düsseldorf has successfully developed a hygiene and safety concept. In addition to controlling the flow of visitors, the core element is compliance with the distancing, hygiene and face mask rules. This is put into practice by personalized online 1-day tickets. Equally proven during CARAVAN SALON was the complete registration of all exhibitor personnel including stand builders, which will be implemented as the core of the PROTaction concept at ProWein 2021 as well.

For ProWein-specific details – such as the Coronavirus-compliant organization of tasting sessions – Messe Düsseldorf has proven solutions available. Exhibitors and their employees, stand builders, visitors and media representatives can find regularly updated information about the hygiene measures at The PROTaction campaign by Messe Düsseldorf provides exhibitors and visitors with clear and detailed information at ProWein-PROTaction

For further information on visiting or exhibiting at  ProWein 2021, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail:; Visit and; Follow us on twitter at

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